- multi residential

Kubu Tropis if directly translated into English is “the tropical house”. associated with the design concept, the challenge we face in design process is “how architecture can directly translate the meaning of Kubu Tropis” in to design and architecture also can use as branding.

Architecture as a branding

in a modern theme, branding is a crucial, especially for marketing. In this case, we try to apply the branding of Kubu Tropis not only in digital branding alone, but also reflected in the architectural design of this building as simple as translate “Kubu” and “tropis” to design.

Kubu = Home

Is this design does not look like house? Is it looks like a factory? office? school? mall?We think the interpretation of the house can be seen from the overall mass of the building. Shape of gable roof and rectangle windows is  apply as a basis of the house form. This shape already marked in to our brain because this is how we draw house when we was kids.


Tropical term can be diverse, tropical in Indonesia itself can be divided into many places. Each region has a different climate. In this case, we apply the tropical nature of the climate in Bali. Wide eaves to rain protection, terrace area of semi-arid and wet, wide openings for natural light, cross ventilation for air circulation, is the strengths of this design.

So the conclusions of this design is “architecture also can turns out to be a branding”, the strong evidence we got  is, now the Kubu Tropis Logo design is rooted by the basic form of this design. 

Project Data

Project Name : Kubu Tropis, 
prev : House at Bisma
Year : 2016
Client : Kubu Tropis, Wigatana
Location : Jalan Bisma Ubud
Floor area : 170 sqm
Concept by : DDAP architect
Shop Drawing by : YCSA
Builder : YCSA
Design team : Dirgantara, Yuni Utami, Banyu P
Status : Build